Making a Meme II "Old Town Road"
On February 15, 2019, a 20-year-old Massachusetts man heard a song on Twitter, ripped it from Soundcloud, and made it the soundtrack to a 15-second TikTok video of his transformation into a cowboy. This wardrobe change would quickly become one of the most impactful trends in Internet history, propelling the song to the top of the Global Viral charts and clearing its path to #1 on the Billboard Hot 100 where it would sit for a record 19 weeks.
In this episode, we sit down with "Old Town Road" patient zero, Michael Pelchat (@nicemichael), to hear his story and seek advice on how to position songs for TikTok success.
@nicemichael's original Old Town Road TikTok post:
https://www.tiktok.com/@nicemichael/video/6658388605418867974
other trends he has started on TikTok:
Lil Nas X - Old Town Road - Remix
https://www.tiktok.com/@nicemichael/video/6676891550129065222
Supa Dupa Humble - Steppin
https://www.tiktok.com/@nicemichael/video/6645400886023556358
Vampire Weekend - A-Punk
https://www.tiktok.com/@nicemichael/video/6667638269288647942
Y2K & bbno$ - Lalala
https://www.tiktok.com/@nicemichael/video/6702160709305765125
Comethazine - Walk (LLusion Remix)
https://www.tiktok.com/@nicemichael/video/6703885059780250885
Follow him:
https://www.instagram.com/nicemichael_
https://www.tiktok.com/@nicemichael
Support his merch:
https://fan-official.com/collections/nice-michael
Additional guests: Catherine Cortez
Recorded 9/13/19
