Three songs are currently in the top 15 on Spotify’s US Viral 50 chart solely because of TikTok. They combined for 140,000 equivalents last week. I know a 19-year-old who joined the app in October and already has over 4 million fans. She has funneled scores of them into a 400,000-follower Instagram account and is being flown around the world for modeling and acting opportunities.
Read MoreThe most important decision of your Musical.ly marketing campaign is which section of your song to make available on the app. This was true when I wrote about it in June, and it’s true now. As the rights holder, you have control over which 15-second clip appears in the Musical.ly catalog, so don't settle for what you see on the app if it's not right.
Read MoreMusical.ly users are the most engaged followers in social media history. When asked the right way -- by the right influencers -- they champion your music with unprecedented passion and reach.
Read MoreIn the early days of a platform’s growth, free media is everywhere and the room isn’t too packed. Early adopters with strong off-platform followings are rewarded with promotional perks and partnerships that benefit both artist and app. Musical.ly is a prime example, but there are others.
Read MoreIt’s not about the Heat or the Cavs, it’s about LeBron. Jerseys sell because of the name on the back, not the name on the front, and fans go where celebrities are. It’s the same in social media, where there’s a digital arms race to keep power users on platforms.
Read MoreNo social media platform impacts the music industry more than Musical.ly. Users (known as “musers”) don’t just share your content, they star in it. They choreograph, direct, and film a music video on an artist’s behalf, then blast it out to a captive audience eager to do the same.
Read MoreThere's a big opportunity right now to break your artists on Musical.ly. Here's what you need to know to run a successful marketing campaign on the platform.
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Music blogs are dead. No one cares what I have to say. Streaming playlists will eventually prevail, but growth is slow at Spotify and Apple is dividing the community. So who’s winning music discovery right now? The answer is China.
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