Three songs are currently in the top 15 on Spotify’s US Viral 50 chart solely because of TikTok. They combined for 140,000 equivalents last week. I know a 19-year-old who joined the app in October and already has over 4 million fans. She has funneled scores of them into a 400,000-follower Instagram account and is being flown around the world for modeling and acting opportunities.

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