The Harlem Shake On Crack
Musical.ly users are the most engaged followers in social media history. When asked the right way -- by the right influencers -- they champion your music with unprecedented passion and reach.
Every influencer post has room for one “call-to-action,” and though it’s tempting to use it to boost off-platform activity -- to drive sales, streams, and video views -- I don’t recommend that approach.
Why? Because Musical.ly has redefined viral success. It’s the Harlem Shake on crack. Every Musical of your track, posted by a Muser with 1 fan or 1,000,000 fans, is capable of spawning thousands more in a matter of minutes. Influencers can drive their fans to your iTunes, Spotify, and YouTube pages if we ask them to, but the conversions will be short-lived. Focusing influencer energy on helping you generate more Musicals, however, will fuel your growth within the app and maximize your chance of going viral. The velocity of engagement with your music on the app will determine how many sales, streams, and views your campaign yields. Increasing on-platform activity increases off-platform activity.
Your campaign’s call-to-action is an important decision, so make it count. Send an email to max@muuser.com and I’ll show you how.
-Max
90 Million Tweens, A Free App, One Goal: FAME // ELLE
Facebook to Pay Internet Stars for Live Video // Wall Street Journal
Could A Lip-syncing App Revive the Dying Music Industry? // Huck
Why Millions of Tweens Are Using Musical.ly // Gary Vaynerchuck