We will break this track on Musical.ly
I heard it for the first time on Saturday. I have no idea who’s on the team or if there even is one. But I’m going to find out and make this track big on Musical.ly.
How long has the track been out? Is it being pitched to radio? iTunes? Spotify? Is there press behind it? I don’t know and don’t care, because it doesn’t matter on Musical.ly. What matters is the music, and this track is perfect.
Exclusivity, premieres, and release dates aren’t currency on this platform. The decision-makers on Musical.ly will never ask about press coverage, tour dates, or spin counts because they are 15 years old. They just want the best songs for their dances and lip-syncs.
My point is, the track you select for your Musical.ly campaign doesn’t necessarily need to be the one you’re pitching everywhere else. Know your audience. Pick the song that’s best for the platform even if the street date’s in the rear view. Jason Derulo, the single biggest champion of the platform, used “Ridin Solo” in the #shareacoke campaign and that song has been out for 6 years!
If you’re an emerging artist, the name of the game is awareness. A huge splash on Musical.ly will lead to new fans who will find your Facebook page and Spotify profile. The track that maximizes your campaign’s success is the one that speaks best to the platform’s users, the almighty Musers.
Below is a playlist of songs that have had big moments on Musical.ly without coordinated traditional or new media efforts. What’s your big moment track? Email me and let's work it together.
- Max
